{"id":870,"date":"2019-12-27T03:02:51","date_gmt":"2019-12-27T03:02:51","guid":{"rendered":"https:\/\/emaus.deothemes.com\/?post_type=case_study&p=870"},"modified":"2019-12-27T03:02:51","modified_gmt":"2019-12-27T03:02:51","slug":"we-increased-revenue-through-content-marketing-and-paid-promotion","status":"publish","type":"case_study","link":"https:\/\/pses.gr\/index.php\/case_study\/we-increased-revenue-through-content-marketing-and-paid-promotion\/","title":{"rendered":"We increased revenue through content marketing and paid promotion."},"content":{"rendered":"\t\t
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We increased revenue through content marketing and paid promotion.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCovering 99% of the global serviced office market, Instant Offices is the world\u2019s largest office broking service dedicated to finding the ideal flexible workspace for clients, wherever their business is going.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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As you may already know, there are an infinite number of things you can test on your site to help you increase sales.<\/p>

Instant Offices asked us to take their performance to the next level by driving an additional 20% in revenue. This was a huge challenge, especially since we already had front-page rankings for 90% of the top 1000 cities across the globe.<\/p>

We took the challenge head-on by focusing on new target audiences, developing custom software to analyse data and launching a creative multi-layered content and PR campaign. At the base of our strategy, we analysed over 250 enquiries and mapped them to job titles, and segmented these into two main groups of people looking for office space \u2013 entrepreneurs and office managers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tSEO Optimization
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\n\t\t\t\t\tDo more with emaus<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Our Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Berspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tMake your customer service stand out.\u200b<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tCustomize your reports and get insights into the metrics that matter.\u200b<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tThey help improve communication and make sense of massive amounts of data.\u200b\u200b<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Marketing Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SEO Onsite optimisation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We ran display campaigns to help promote specific content pieces for brand awareness in the US. These were set up to target a very specific, relevant affinity audience across key-topic related placements, allowing us to maximise relevance, impression share and ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBetween August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Traffic Increase From SEO<\/div>\t\t\t
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Increase in New Users<\/div>\t\t\t
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Increase in Inquiries<\/div>\t\t\t
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Revenue Increase<\/div>\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cI\u2019am amazed, I should say thank you so much for your awesome template. Design is so good and neat.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tChristine Clark<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Related Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBetween August 2018 & 2019 we managed to smash all targets and exceed every single goal set. SEO traffic went up 51%, enquiries up 27% and revenue up 27% Year on Year.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Gold Star Chili 126% Increase in Page 1 Ranked Keywords<\/a><\/h3>\t\t\t\r\n\t\t\t\tView Case Study<\/span>\r\n\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div> \r\n\r\n\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t
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UC Davis Achieves a 31% Increase in Organic Traffic<\/a><\/h3>\t\t\t\r\n\t\t\t\tView Case Study<\/span>\r\n\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div> \r\n\r\n\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t
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How a Social Media Succeeded this Coming Year 2020<\/a><\/h3>\t\t\t\r\n\t\t\t\tView Case Study<\/span>\r\n\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div> \r\n\r\n\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\r\n\t\t\t<\/div> \r\n\r\n\t\t<\/div> \r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Find our how can we put solutions like these to work for you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet a Proposal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We increased revenue through content marketing and paid promotion. 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